Influencers are great to reach a lot of people, but it's still a new market. It's not easy to ensure that the content you ask for is the content you get. That doesn't have to be a problem when you take control of direction and let influencers do their magic. It works every time.
FALLOUT 4 LIVE STREAM FOR BETHESDA
Four famous Dutch influencers playing a brand new game... that could have gone very badly, but it turned out great. It was a great showcase for viewers and Bethesda was very pleased with the result.
FIFA 4G LIVE STREAM FOR T-MOBILE
A very special live stream that my former employer produced. It showcases that possibilities are endless when you dare to dream. Two buses with Dutch celebrities and famous influencers (which I was a part of) battled each other playing FIFA on T-Mobile's 4G network, while the Dutch commentators from the game actually did live commentary. It was as crazy as it sounds, but worked out great.